Customisable pants
Function, sizing, and details can adapt to the customer while keeping Kasual silhouettes clean.
Your essential dailywear
Everyday menswear, made personal.
Kasual designs menswear from Jakarta for Indonesian men: functional pants, personal customisation, 3D+ body measurement, and local tailoring in one fast, polished shopping experience.
2017
Started in Jakarta
3D+
Body measurement
Local
Tailor network
Who we are
We bring back the comfort of the clothes you keep returning to.
With endless choices around you, Kasual is built to be the piece you keep wearing again: sharp enough for work, comfortable enough to move in, and personal from the first try.
Since 2017, we have combined DNVB, instant commerce, fit technology, and a local tailoring network so premium dailywear can stay personal without becoming complicated.
Essential dailywearCustom pants3D+ measurementVirtual fittingLocal tailors
Brand system
Not just a collection. A Jakarta fit system.
Product, measurement technology, fitter consultation, and tailor operations are designed to connect. The goal is simple: customers should not have to guess their size, compromise too much, or wait through a messy custom process.
5 days
custom pants target
1-on-1
virtual fitting
DNVB
digital-first brand
What makes us different
Fit technology, tailor craft, and dailywear that stays easy.
3D+ body measurement
Digital measurement reads body proportions more accurately and reduces guesswork when choosing a size.
Virtual fitting 1-on-1
Fitters guide customers directly, especially for custom sizes and special proportion needs.
Local tailor empowerment
Local tailors are part of the product quality, not just a production layer behind the scenes.
How we build
From body data, to the tailor table, to clothes ready to wear.
Motion, measurement, and workshop craft become one visual rhythm: product that moves, data that works, and human craft that stays visible.
Measure
Body size, style needs, and customer context become the starting point.
Fit consult
Fitters read proportions and guide customers toward ready-to-wear or custom.
Make
Pattern, fabric, and tailoring are handled to a premium dailywear standard.
Wear again
Products keep improving through order data, reviews, repeat purchases, and real daily use.
The difference
Premium that feels close, not complicated.
Essential silhouettes
Ankle pants, wide pants, denim, chinos, polos, and Oxford shirts form repeatable wardrobe foundations.
Personal by system
Body measurements, size recommendations, virtual fitting, and custom paths work as one flow.
From Indonesia to the world
Kasual grows with local tailors while bringing Indonesian dailywear quality to a wider customer base.
Journeys & pop-up
We grow through experiences customers can try in person.
From Custom Week to pop-up experiences, Kasual brings measurement, fitter consultation, and custom sizing closer to customers.
- Custom Week and collaboration pop-ups
- Customwear presence in key retail spaces
- On-site fit consultation and free alterations
Find the dailywear you keep reaching for.
Start with ready-to-wear, save your measurements, then let Kasual help you choose the cut that fits your body and rhythm.
Shop collection